Online Marketing: Does it really work?SOM System Admin
What is Online Marketing? Why online marketing? Does it really work?
These are the common questions you will ask first to yourself before promoting your business online. In this article we will answer these questions and we’ll talk about the advantages of doing your business online.
Before we dive deep into the article let us understand first what is online marketing.
- Also called as internet marketing, refers to the techniques available in a business to market, promote, and advertise products, services or brand on the internet.
Want a simple version of it?
- Online marketing is any effort you do to spread and shout the words about your company, which uses the internet to reach people.
To apply this in your AIM Global Business, you are simply recruiting and building your network thru the power of internet.
But why would you consider to recruit online? Right, this question got a point. Why do online when you’re working fine with your offline marketing. Let’s take a look.
Why online Marketing?
According to internet world stats as of January 2016 there are 7.3 Billion of world’s total population, whom 3.4 Billion are internet users, and 2.3 billion are active social media users (more info refer the image below). Just imagine how still big your potential market is, even if you will get at least 0.00001% of it you will still be a multi-millionaire. So, it comes as no surprise why most network marketers take their business online. How about you?
If you are strictly using offline marketing, how do you possibly think you can reach that same number of prospective prospects and customers? When building your business online, it is almost limitless the amount of people you can reach.
The advantages of working your network marketing business online are extensive. You are able to talk with highly interested and targeted prospects in your pajamas if you choose. When you are online, your business is continuing to work for you 24/7 even while you sleep. There are low maintenance costs to do business online and it’s very simple to expand your organization internationally. Most importantly, it’s so easy to build a business online that anyone can do it and find success without having to be a computer genius.
The internet is the greatest recruiting tool ever invented, if you are not doing it probably you’re still doing the traditional method of marketing and possibly you are too far away in making your business grow faster enough not only here in the Philippines but around the world.
Go on to the last question, does online marketing really work?
If you are familiar with AIM Global Company’s Top 50, most of them are doing and building their business online. They made it to the Top 50 list using this method. Many of AIM Global distributors right now are switching and learning on how to do online marketing effectively, click here to view some of them.
As what Bill Gates said, “If your business is not on the internet, then your business will be out of business”. He wasn’t kidding when he said that.
Since we are done giving you insights about online marketing we will proceed to Offline marketing.
- Also called as belly-to-belly marketing, refers to the old school, traditional way of doing business. It is a method that uses non-media or even media channels that are not on the Internet in order to create awareness of the company’s services or products, merely without touching the world of internet there’s no internet involve, these are non-internet activities.
Although the Internet is rising in popularity, there are still those network marketers who refer to other advertising channels that are not online. Some of these methods are prospecting friends and families, home parties, one on one business presentations, face-to-face stranger prospecting, pass out tools (DVD’s, CD’s), handling flyers or brochures, billboards, pamphlets and signs to radio, television ads or print advertising etc.
While these tactics works, there is a crucial problem: If you ever stop doing the activities, your leads flow stops. This means that if you’re not prospecting or making calls for example, you are not generating leads. And what if you’re done prospecting all your friends, families and all the person you know? What will you do? You may have noticed that a lot of leaders in traditional marketing are always working on their business. This is because they need to keep working harder and harder as their business improves. While this may seem positive, what they are also doing is “fighting effectiveness” in their business.
Why Online Marketing is Best Today
Although offline marketing is a great method for having those face to face meetings with potential prospects, the reality is more can be done behind a computer, a smartphone, and iPad than waiting for a circumstantial meeting to happen. Not to mention, just about everyone is online today.
If you think you can afford to leave online marketing out of your network marketing advertising campaigns, think again. The success of any business today counts on internet marketing. The benefits of online marketing far outweigh traditional offline marketing. Just to be completely clear, if you want to be successful in your AIM Global business, you need to completely overhaul your business model.
Now, there’s a big one word question behind. “HOW?”
How is not that big if you know your WHY’s. The bigger the WHY’s the easier the HOW.
You don’t know how to start? You don’t know how to do it? You already doing online marketing but still you don’t have results? Let us help you.
Here at SOM System, we help you grow, expand and multiply your network worldwide using online marketing strategies.
Online marketing is no different. To get ahead, you need to get started.
What’s your favorite type of online marketing? Are you building a business with it? Which type of marketing will you want to learn next? Let us know in the comments!